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James Lewis

Promotional marketing campaign for Burger World

February 17, 2011 by James Lewis Leave a Comment

Central to the success prospects of every business entity lies in its ability to be able to come out with a strategic policy that can create an accessible bridge between the said business organization and its clients. The process of developing such a policy entails an enormous amount of significant pre-planning running into the main planning process to be eventually translated into all segments of the implementation.
It is in the light of this that Burger World in its ambitious quest to becoming and remaining competitive in the food supply industry is zealously exploring the way forward in capturing a significant percentage share of the market. At present, Burger World occupies a modest ten percentage points in the market ranking. The potential for growth are enormous, it is therefore against this background that, this paper will highlight the main sections of the promotional campaign strategy of Burger World, as part of its five strategic plan.

The Strategy
The strategy begins on the premise of identifying the business environment under which Burger World is presently operating alongside what the trends are today, in order to forecast what the future outlook appears for the industry. It should be noted that the main product offered by Burger World consists of all the various fast food take-away dishes. A survey to geared at establishing a customer profiling indicated that the bulk of customers who patronize the services of Burger World within the last few months include professionals (especially working parents), unmarried individuals and miscellaneous group of others.
An important marketing strategy as described by Jess (2008) is to immediately recognize the type of customers and their relative frequencies in order to be able to come out with a comprehensive catalogue of the custom group to place on high target. In this sense therefore, the most obvious group to consider placing premium on are those within the professional domain. The wisdom behind this choice lies in the apparent scarcity of time available to this group of people. They are therefore more inclined to demand the services of fast foods than any other group.
The next most important element to be incorporated into the promotional strategy is based on how to make the services of Burger World more appealing and distinctive. It should not be forgotten that there are other equally forceful players in the industry, to be successful therefore requires the use of deliberate strategies that will make our products unseat our competitors from their long position of dominance.
In the first phase, the use of discounts to elicit customer attention will be vigorously pursued. This is based on the understanding that in order to attract the attention of customers, there should be a motivating reason to do so (Lake 2008).

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Filed Under: Business

What is an American?

February 17, 2011 by James Lewis Leave a Comment

For citizens of other nations, the creation and embracing of a national identity is fairly simple. Frenchmen speak French, appreciate fine wine and have a penchant for quoting “vive la France.” For those of German decent, a near-worship of autobahns and machines as well as beer, pretzels and bratwurst are traits that make one identify with being a German. For both these cultures, speaking the official language, French or German respectively, further add to one’s sense of identity and patriotism to one’s country. However in America, a melting pot of cultures, pinpointing precisely the characteristics that create the American identity can be more difficult and challenging a task. Indeed, the feeling of being an American varies from person to person—from the ancestors of the Founding Fathers to immigrants to refugees. Whether one is born in America and speaks fluent English or is an immigrant escaping religious persecution who never properly learns the language, both will feel American at a certain point in their lives begging the question of what exactly creates the American identity.
Hector St. Jean de Crevecoueur, in his essay ‘”What is an American” attempts to answer this question. He proposes that the binding thread that pulls all Americans, despite race, background, or religion together is the pursuit of the American Dream. Crevecoueur proposes that all peoples bring into America their own ideals, language, culture and nationality but all share the same expectation—it is this same hope and goal that blur the lines of race and language, history and culture to create something that all Americans can identify with. Crevecoueur offers the idea that whether born on American soil or immigrants from far away countries; people hold an idealized perception of America—of what she is and what she has to offer. This idealized hope (i.e. the American Dream) is internalized, driving the individual to pursue their hope and in turn, creating a place where ideas such as happiness, liberty and justice thrive. Subsequently those who come after view this fantastic utopia or equal opportunity, internalize their own American Dream, and pass it on to another generation. According to Crevecoueur, it is the embodying and cultivating of the hope and idea of the American Dream that forms the basis for the American identity.
Americans come from many backgrounds and cultures. Many have escaped religious persecution or seek political asylum. Many have immigrated from afar with the hope of having better opportunities and the chance to turn one’s dreams into a reality. Still others have a long history of American ancestors who have fought and perhaps died for the freedom and justices enjoyed in this nation and so feel obligated to love what has been fought for in the past. There exists a language barrier for many immigrants which sometimes is never truly overcome.

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Filed Under: Business

The Life of James Baldwin

February 17, 2011 by James Lewis Leave a Comment

Born in Harlem, New York in 1924, James Baldwin rose from the scrap heaps of poverty to literary prominence through diligence in his chosen profession. He was born an illegitimate child to a mother who was employed as a menial domestic worker and a brutal foster father who subjected him to massive abuse. Clearly, the early life of this prolific one, notwithstanding this, he cultivated a strong reading habit that served as the breeding ground for his eventual eminence as a celebrated writer.
As a teenager, he got converted to the Christian faith and eventually becoming the official preacher of a small local Pentecostal church. During this period of his life, the Youngman had a dual exposure to the horrors of life blindfolded under the guise of religious emancipation. Situations lead him into a long wondrous journey that took him into places in mainland Europe such as France and Switzerland. Along these journeys, his understanding of the root causes of the existent racially inspired social order that prevailed in America owe its origin to a place. In Europe James Baldwin was discontented with the apparent feeling of loneliness and being alien. Appalled by these events his resolve to wrestle down the system became crystallized, hence his resolve to return to America from Europe to join in the ongoing civil rights struggle. His most significant contribution was the active role he played in advocating against the desegregation policy in Southern schools.

The Works of James Baldwin
It is evident from the foregoing that the voracious reading habit of young James Baldwin did play a significant role in developing his literary skills. For instance at an early teenage life, his skills were sprouting as his writings begun to receive publishing attention. His major debut was published in a local church journal. It should be stated that, James Baldwin did not have it all rosy in his quest to become a writing guru. It is on record that, he encountered a series of frustrations from publishers who declined to accept his work on grounds that are as flimsy as the policy that influenced the social order. In similar situations the growing writer became the target of a series of tongue lashing press campaigns. Some of the reviews written about his work in papers like the New York Times were not particularly pleasant. These however never dampened his resolve and enthusiasm.
Of all his writings the ace James Baldwin is particularly reputed for authoring the fictional novel “Go tell it on the mountain.” A novel that is written in a semi-autobiographical fashion bringing to the fore the saga of secret sins, guilt and religious hostility in an atmosphere characterized by gross level of social injustice.

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Filed Under: Business

Classical muslim family law

February 17, 2011 by James Lewis Leave a Comment

The entire Muslim community has been associated with stringent laws right across all age groups. But the Muslims themselves do not argue against these rules. Some people who are not Muslims applaud these rules. A passage in the Muslim laws will be picked and analyzed in this paper and demonstrate the degree of thought in the sentence that is picked.
The classical Muslim family law.
Every phrase of the law has weight in all countries and states where the federal system is in use. The text or sentence in the Muslim family law is, “the minimum age of marriage is 18 for males and 16 for females, with provision for judicial permission for underage marriages.” This kind of text in the family Muslim law has a lot of questions to be asked and provokes thoughts about its legitimacy and why it was decided so. The reason why all these questions and thoughts keep me longing for answers is about the age.
In the ancient times and the recent past this age was appropriate and the society was more organized than today. Old people especially the grand parents guided young people towards informed choices on marriage and the conducting of family affairs. Today pressures and pleasures of modern times especially the difficult economic times parents have no time to talk to their children. Careers have also changed societal mannerisms whereby people live in towns to advance their education and other feel they are qualified to be towns and not in their rural homes hence forcing their children to miss wise counsels from grand parents.
Another challenge concerning this marriage age is the timing because many children of this age bracket still go to school and some colleges, but the majority may be in high schools. This will give the children freedom to get married while in school or run away from school and get eloped. The most disadvantaged category is girls because their age has been reduced bearing in mind that they are the most vulnerable. My thinking prefers the law to be changed and increase to twenty one (21) and above.
The law further allows marriage even below the specified but does not provide the lower limit. This is dangerous because even children of age ten can get married. Even though it has a provision that in this extreme lower ages, permission must be granted by grown ups, this is not enough to protect children from exploitation. Rogue parents may decide to marry off their children especially without anybody questioning its legality because the act is provided in the law.
Conclusion.
There are many laws that were enacted long time ago that need overhaul removal and not even amendments that should be recommended. This will enable our people to get educated by changing these laws and highlighting their negative impact in the society. However not all ancient family laws are demeaning.

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Filed Under: Business

Why Pet Health Care Is Important

February 17, 2011 by James Lewis Leave a Comment

People all over the world fall in love with their pets and most of them are treated like loving members of the family. They realize that animals face just as many dangers and risks as humans do and face numerous types of illnesses and injuries during their lifetimes. This is why most pet owners. Take pet health care seriously.

It’s a good idea to start taking taking of your pets as soon as you acquire them or shortly after they’re born. It’s important to inquire what types of needles and other medical attention the animals may require. Taking them to see a veterinarian on a regular basis is definitely recommended to make sure the pet is in good health.

Animals should also be taking for medical help if they start to show any symptoms of illness or disease. It’s better to be safe than sorry, so don’t hesitate to get the animal checked out in case it’s something serious. Taking care of pets is sometimes a lot of work so it takes a dedicated person to be a good pet owner.

It can also be quite costly to look after pet health care, so if you’re not prepared to do this, maybe a pet isn’t for you. However, you can now buy various types of pet insurance that can help alleviate some of the costs of taking care of an animal. These policies often pay a certain percentage of veterinary bills as well as offer some other benefits.

You can usually buy medication for your pets that help to cure minor problems. However, it’s still a good idea to visit a veterinarian first to make sure the animal is diagnosed by a professional. There are many websites available that offer information on pet health care and these could give you some ideas to help solve some minor health problems.

Making sure your animal is eating the proper healthy foods is also an important aspect of health care. Some pets need to eat special prescription foods to stay in good shape. The animals should never be overfed, starved, or given the wrong types of food to eat. They also need to get regular exercise the same way people do.

There are some types of food that should never be given to certain types of animals and it’s important that you know what these are. The wrong food can lead to a severe illness or even death. You should also realize that behaviour patterns are also a sign of a pet’s overall health. Sometimes the problem may be more of a mental situation than something physical. If you notice your pet acting strangely then it’s a good idea to get it checked out.

Another part of pet health care is taking safety precautions with the animal. This means you should always have your dog on a leash when in areas with traffic, etc. Pet owners have a responsibility to make sure their pets are looked after properly and kept away from danger. This will help them lead a long, healthy, life.

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Filed Under: Business

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