So, you’ve decided to include social media networking as a part of your site’s off-page search engine optimisation plan. You’ve set yourself up with accounts on Facebook and Twitter, and are preparing to launch videos on You Tube. You’ve put not inconsiderable effort into your approach, but nothing seems to be working. You have few fans, and those fans just don’t seem very impressed. How do you change this situation to generate the buzz and links you expected?
As with any part of search engine optimization, your approach to social media networks needs the two Fs: flexibility and feedback. Flexibility, as your approach needs to adapt to conditions as you go along, and feedback, to let you know what those conditions are.
These two factors are important for every part of search engine optimization. When you implement on-page website optimisation tactics, it’s important to monitor their success and adapt your SEO plan as results come in. The same approach is needed for social media marketing. While there are specific data sources that allow you to monitor your on-page website optimization tactics, off-page tactics like social media campaigns rely on user feedback to monitor progress.
It’s important to know where to go for feedback for any social media marketing campaign. For example, say you posted a You Tube instructional video but attracted very few views. Without comments on the video’s page, you might be at a loss to know what’s wrong. A search of what’s popular on You Tube, a look at any competitor videos, and a search on social media pages on your brand name will give you the feedback you need to adapt your approach.
Strategies can’t be assembled like toy aeroplanes, according to instructions. Flexibility and feedback can help you prosper. Off-page SEO requires creative thinking, and feedback is just one example. It can help to have expert advice, and you can approach us at SEO Consult.
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