Business coaching and management training have long been popular in the corporate sphere. After all, many organisations find such services to be a great help. And with economic conditions tough at present, the need to be as competitive and effective as possible arguably makes such provisions more important than ever.
Indeed, so valued are business coaching and management training that one organisation has decided to take services similar to these and introduce them to the world of higher education.
Recently, iGoalz Coaching announced it is offering business and life coaching to undergraduates in the US. It is targeting ambitious, high-achieving students at colleges and universities across the North American country.
According to the firm, there had been a gap in the market until this point. While professionals could access such services in a bid to enhance their careers, students could not do the same to provide themselves with a boost in terms of their prospects upon leaving their educational institutions.
Dr R C Glen, who is behind the new offering, said: “Students with … great potential often lack the practical skills and experience needed to assertively negotiate the myriad choices they face in their challenging new environment.”
She went on to note that university education does not come cheap these days and tens of thousands of dollars are spent on it. For this reason, it is vital that people make the most of their opportunities, the expert claimed.
Dr Glen added: “Managing that investment in today’s economy, where there is more competition for fewer jobs and graduate school slots, is more important than ever.”
She believes that early access to executive-style coaching ensures that those who make the most of it will hit the ground running in their professional lives.
Meanwhile, in the UK, universities are planning to gear many of their courses more towards corporate priorities in a bid to make them competitive in the new higher fees system that is due to come into place in coming years.