Promotional products have long been known to attract new customers and business partners, while keeping existing clients onside.
Effective promotional merchandise however should always have an added ‘WOW’ factor that will stand out from the usual stickers and pens sent out as promotional products from some companies.
According to an article published by Online News Today, a lot of the money spent on promotional items can be wasted as the company has not spent enough time thinking of the best and most effective promotional merchandise to attract more attention to their company.
The article claims that before spending money on producing and sending out promotional goods, company owners should ask themselves what they hope the promotional goods will achieve.
Companies should also determine whether they are sending out gifts as a way of reinforcing the company’s branding and position in the market.
Additionally, the company may also send out items that will help increase customer loyalty among existing clients. If this strategy works, a current business client could even end up spending more money by ordering more goods from the company for instance.
Speaking to the website, advertising and marketing expert, David Ogilvy offers useful tips on how best to use promotional goods as part of a marketing strategy.
He said: “It takes a big idea to attract the attention of consumers and get them to buy your product.
“Unless your advertising contains a big idea, it will pass like a ship in the night.”
Once the ‘big idea’ has been considered, it is then time to determine which clients or businesses would be the best to target to ensure the marketing strategy has been as cost effective as possible. Thinking of this may also help the company decide what type of product should be used as a promotional item to help raise its profile.