James Lewis

Today social strata have evolved into the core basis of defining society and all that there is to it. Sociologist have consequently committed themselves to understanding social inequality as a fundamental aspect of virtually all social processes and a person’s position within the whole structure of this complex stratum. In many quarters it is credited for being the most integral part of the common behavior of the various members of society vis-a-vis their attitude and other behavioral features.
Social life in our day and age is a system that is well connected and arranged. In it there are schemes of paths taken together forming a unified whole. I am looking at the diverse actions that we take today in our day to day activities, and individual choices that define who we are today and the responsibilities that we presently hold in our societies.
Surprisingly enough, the outcome of all this is not just total confusion on the globe but we have come up with systems that are actually adding to our comfort here on earth.
A critical analysis reveals that teachers, and professors of our universities are the major part of achieving the existing social standards. They empower the world as far as education is concerned. A hypothetical illustration such as a sudden collapse of all educational institutions will make the future of our generation a bleak condition. The system functions with students, faculties and administrators, working in a complementary fashion to keep our education system functioning. In addition, there is a dependant relationship between the teacher and the student. Hence this clearly shows how dependant our societies are and emphasizes the need for proper understanding of our social ties and responsibilities within our societies.
In another scenario, consider the illustration of a flock of geese flying in tight formation. Collectively, they form the image of a giant delta-shaped bird that moves as purposively as if it were a single organism. Yet the flock has no “group mind” nor is there a “leader bird” choreographing the formation (Resnick 1994). Rather, each bird reacts to the movement of its immediate neighbors who in turn react to it. The result is the graceful dance-like movement of the flock whose hypnotic rhythm is clearly patterned yet also highly non-linear.
If we tried to model the global elegance of the flock, the task would be immensely difficult because of the extreme complexity in its movement. Yet the task turns out to be remarkably easy if instead we model the dynamics of local interaction.
Agent-based models of human social interaction are based on this same theory-building strategy. Like flocks of birds, human group processes are highly complex, nonlinear, path dependent, and self-organizing. We may be able to understand these dynamics much better as emergent properties of local interaction among adaptive agents who influence one another in response to the influence they receive.

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In order to remain in business and achieving increasing competitiveness it is imperative for the managers of any enterprise to become abreast with the dynamism that facilitates the changing trends in their specific industry. To do this, managers should initiate a systematic collection, recording and analysis of data and information pertaining to their competitors, customers and the general market situation (Bradley 2007). This process is termed marketing research and it provides the foundational basis of the entire marketing process of any successful enterprise. In studying the most conventional marketing trends Kotler & Armstrong (2007) lay claim to the fact that the marketing principles used today cannot guarantee optimum performance in the near future.
Discussing Marketing Research
I begin this section by referring to the comment made by Mario in the DiVito’s Italian Bakery saga. Without any doubt Mario was explicitly calling for the adoption of a comprehensive marketing research to achieve the business goals of their enterprise. For the purposes of precision, it should be noted that marketing research can be said to be either of a primary or secondary approach depending on the research tools and methodology used to carry out the research process (Bradley 2007).
Secondary marketing research involves the acquisition and use of data and information compiled from an external source. In most cases the reasons for adopting this research method is obviously because it’s relatively cheaper and above all, such information is somewhat applicable or similar to an existing product of that enterprise or a future product of the firm in question. Its disadvantages include among other things, the use of biased data, lack of research specification and most notably the difficulty in validating the research findings. Questions such as seeking to know if the measurement captures what is intended to be measured are brought to the fore.
In the case of primary marketing research, the researcher asks critical questions that will enable the enterprise to remain focused. Below is an illustration of typical questions to be asked in carrying out a marketing research using the primary method:
1. What is happening in the market? 2. Who are the competitors? 3. What is the perception of consumers of a given product on the market? 4. What needs are available and whether the needs are being met?
In a milestone study, Marder (1997) presents marketing research under two main categories of depending on what the purpose the research intends to serve. Primarily a researcher may be engaged in what he calls a “problem-solving” research of a “problem-solving” research. A main practice among marketing researchers is exploring a given problem in order to familiarize themselves with the contending issues at the preliminary stage and further providing the basis for reaching conclusive points in the decision

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