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Free Resources For Link Building Campaign

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Link Building is always expensive matter, but you can save a lot of money, if you invest your time and effectively use the free resources on the net. Here, we are trying to give you the list of them.

In the current trend, link popularity and link quality become most important factor of every search engine’s ranking algorithms. If your site doesn’t have links, your site can’t rank well for competitive keywords.

Because of that, link building process needs to be given high priority. Since link building is long-time process, the sooner you start is the better. Probably, you have to start your link building campaign from first day your site is up.

Link building can cost big money, but you can save a lot of your money, if you invest your time and effectively use free resources that available the net.

Here are few of them which can be useful for every link building campaign.

Forums signature
Find out and participate the forums which have same niche as your site. Leave your links in forums signature. This is easiest way how to get free links to your site.

Blog comment
Just find out some blogs which have content relevant to your site. Make blog comments and put links to your site in them, make sure your comment is genuine and not spam.

Free web directories:
There are thousands of free web directories you can submit your link to. Do directory submission slowly and continuously. This is an important long term work and solution for any site.

Free article directories:
Write quality articles which have some interesting and useful information, and submit them to free article directories.
Article directories allow you to put link back to your site. Good article can bring free traffic and free relevant links to your site.

Press Releases:
Write press releases about your site and submit them to press release distribution services.

Social Networking and Social Book marking:
Social networking sites are very useful these days to not only get links but also huge traffic. Participating in social group / networking sites is a great way to have links and traffic. In social book marking system, users store lists of Internet resources, which they find useful. These lists are accessible to the public for their views and comments. This became a great seo technique and can bring quality links and traffic.

Link Exchange:
Find out the sites that have content relevant to your sites. Send your link exchange request to the owners. By this way, you can get a lot of reciprocal links. Of course, reciprocal links can be devalued by modern search engines, but link is a link and it’s always better than having no link.

Link Programs:
There are some good link programs in which you help others to get them link and other help you. Avoid participating in link spamming programs.

These are good, free resources for your link building campaign. Unfortunately, they can take a lot of your time. Make sure to choose appropriate software tools for them.

Think of link building as a long-term investment in your site. Put in a little time now to improve your link popularity today to insure a good ranking in the search engine result pages (SERPs).

Resources:
Tuan Le Anh is founder of digiXMAS SEO tools – A great collection of SEO tools and Betting on the SEO – a free general directory.

Do I really require a dedicated server?

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Dedicated Server gives high flexibility and more options for your website. Shared hosting plans do not supported many features. Thus, it becomes necessary for you to move to either virtual private servers or Dedicated Servers. Usually you have root SSH /admin RDP access to the server on VPS as well as Dedicated Servers. You can manage and modify various aspects of the server behavior – software running, configuration etc. Therefore, if your site needs more than what any shared hosting plan can offer or if you need to install any specific application then VPS and dedicated server are the options for you. In addition, if you have a VPS or dedicated server, you are free to host unlimited number of domains and can have unlimited email accounts, FTP accounts etc, irrespective of the server-side OS.

A question may come to your mind that if you get root SSH /admin RDP access on VPS as well then why to go for Dedicated Server? The answer is that if you consider Dedicated Server then the whole CPU and memory is on your disposal. Your site is the only one that uses the server resources. The resources are only leased to you, thus, unlike VPS; there is no one to share them. Memory and CPU allocations for a VPS are far lesser as compared to a physical dedicate server. In addition, you can install whatever programs and software you wish. Many applications need more resources than they are offered on VPS Hosting. In this case, it becomes necessary for us to consider Dedicated Server only.

Most companies rent dedicated servers for a monthly fee providing certain amount of bandwidth, disk space and one or more dedicated IP addresses. Unlike any other plans, we can even have additional RAM, disk space, bandwidth etc.

The greatest disadvantage of a dedicated server is its price. It costs much higher than a shared hosting plan. Next, if you are on Shared hosting plan, the web-hosting provider takes care of the server upgrades, security, hacker attacks, etc. However, if you are on a dedicated server, these tasks in most of the cases are your own responsibility. Thus, making it necessary for you to be familiar with system administration before going for a dedicated or at least hire a system admin to take care of your server.

Many companies offer the so-called “Managed dedicated” servers. These server are completely opposite of Unmanaged servers. The provider will take care of every thing you require on your server, from installation to configuration. They will also monitor the server for you, maintain it regularly, carry out the System Administration tasks and will also login into the server in case the services gets crashed. Most probably, providers of Fully Managed Servers do not provide direct root access or Administrator access to their client to keep the servers safe or to make sure that the client does break them all the time.

Jack Palmer is a webmaster at BODhost dedicated to provide useful articles about Dedicated Server Hosting and Windows VPS Hosting

Internet Dental Web Marketing Part 3 of 4: Selling on the Web

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Google marketing dental treatments:
To sell on the web, a successful aesthetic dental website needs to be found. Google.co.uk is the most popular search engine in the UK and being at the top of Google for any key phrase is possible. Google offers sponsored advertising space along the right hand side of its natural, free listing; sometimes the sponsored adverts also run along the top. Advertisers Pay-Per-Click (PPC) and are provided advanced statistics to monitor campaigns 24/7.

Signing up to Google AdWords allows the dentist to create adverts with specific wording, target specific key phrases, set a daily budget and a maximum Cost-Per-Click (max CPC) budget. Pay-per-click advertising on Google is like an auction. If a competitor sets a higher max CPC then their advert will, in most cases, rank higher. It is important to be on the first page of results in order to improve the Impressions, which is the number of times the advert is shown.

It is better to be in the top half of the first page to improve the Click-Through-Rate (CTR), which is the ratio between the number of Clicks on the advert and the number of Impressions. CTR can also be improved by creating well-worded adverts which have a headline that shouts back the search terms used i.e. an advert targeting the search phrase “cosmetic dentist in wales” and using an advert headline “Cosmetic Dentist in Wales” will have a better chance of being noticed and clicked on than if the headline was “Dental Makeover in Wales”. Well-worded adverts with higher CTR are considered good quality adverts and could rank higher without increasing the max CPC.

Creating well-linked adverts is important so that visitor expectations are met quickly. The visitor will click on the most appealing advert expecting to see a website of relevance. By linking the advert to a specific and relevant web page and not necessarily the home or intro page, the advertiser gets straight to the point and ensures that the visitor does not lose interest. For example, if a visitor specifically searches on Google for “tooth whitening in wales” then the advert should link directly to the tooth whitening web page so that the visitor does not have to search for the page of most interest.

Selling dental treatments:
In this information age, potential and existing patients are making informed decisions on whether or not to have cosmetic dental treatment without even consulting the dentist. People fear what they do not understand. Website visitors need to understand how a treatment is done so that they can feel comfortable and confident in their decision to take up treatment. Visitors will leave the website if they feel they do not have enough information to make a decision; they will further their research by seeking out other dental websites. Websites need to retain visitors by educating them about the treatments.

Hearing about dental treatments:
Nothing grabs attention more than sound. Choosing the right melody to play when the visitor arrives on the home page allows the website to stand out and become memorable. Matching the tune with existing on-hold telephone music creates consistency of branding. The on-hold telephone narration may also be suitable, after cropping the sound files, for the website to complement wording and images. Not all visitors will want to read, especially whilst surfing the web in the evening after a long day at work. Listening to a professional, soothing voice can awaken interest and take the strain off the eyes so that learning about the aesthetic dental treatments becomes easy. Cosmetic dental websites should see how best to incorporate sound so that it attracts interest and does not drive visitors away.

Developing relationships:
Out of sight, out of mind. A successful Internet marketing campaign involves e-mailing patients on a regular basis. Keeping in touch with patients, keeps them up-to-date in an affordable and efficient manner that reminds them of the cosmetic dentistry and facial rejuvenation services on offer. Maintaining a relationship with patients improves communication and loyalty. Directing patients to the website for further information allows the emails to be short and catchy, which increases readership.

Capturing website visitors’ email addresses and sending out e-mails is an effective method of building up relationships as well as increasing trust and credibility with potential patients over time. Web visitors tend to browse, compare and wait before making a decision. Emailing fortnightly tips and short e-newsletters is a way to stand out and keep in touch.

Sending out emails is an effective ‘word-of-mouth’ marketing tool, which allows subscribers to easily forward the e-mail onto friends and family. This is the viral effect of email marketing and the benefits are immediate.

http://www.dental-focus.com/marketing/

Dental Web Design Tips Part 2: Standing out on the Web

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The World Wide Web has provided both existing and prospective patients with a shrewd tool to compare dentists without physically visiting the practice, meeting or talking to staff. It is essential for a private aesthetic dentist to demonstrate credibility through a reassuringly modern and up-to-date website in order to satisfy the expectations of existing patients and make it easy for them to choose to continue their custom, never mind recommend the practice to family and friends. Standing out amongst competitors on the Web is important for any dentist serious in attracting new aesthetic patients.

An easy way to stand out is to stand for something. A dental website design should be targeted to a specific patient profile; every practice has unique patient demographics depending on the location, modernity and treatments of the practice so it is important to realise what type of patient the practice feels confident in successfully attracting and tailoring the website to do just this.

Some practices will find most of their patients are elderly whilst other practices will have younger patients; photos of smiling models should illustrate the desired patient profile.

If the dentist feels the treatments are most appreciated by the elderly then displaying photos of young families is not going to help the website stand out to an elderly audience.

Every cosmetic dental practice needs Unique Selling Points (USPs) and most importantly needs their website to be able to convey their USPs quickly and clearly. The average website visitor may only stay for 5 or 6 pages and within that time the prospective patient needs to grasp a significant feature to be able to remember you.

Affordability is an essential message on the Web and a USP that every practice can adopt.

The Web has become known as the place to find the best price. Experienced surfers expect to find out information about fees and be able to include payment information in their decision making process when comparing dental websites. A new website visitor is most likely going to compare at least two or three dental practices. It is a good idea to consider visible adverts indicating special offers unique to your website. Information on interest free credit and discounts will help make your website memorable.

An indication of treatment fees should be displayed. The benefits of showing a comprehensive list of fees includes building credibility in terms of transparent pricing and the ability to divert telephone enquiries to your website for payment information and charges, thus freeing up valuable reception time.

The benefits of not revealing any fees is that the price-astute web visitor is unable to easily compare on the basis of price however this only stays a benefit as long as the practice is able to entice the visitor to attend a consultation to discuss individual treatment plans and affordable methods of payment. There is no point in shying away from stating fees on the website if all is revealed immediately over the phone.

Websites need to be kept up-to-date with opening hours, dentist and staff profiles, emergency information, and fees among other topics. Fees should be stated to be correct as at a specific date so that the dentist is not accused of misleading the patient if there happens to be different quotes within the practice without updating the website. Stating that prices should be used as a guide only; and are from a specific amount allows flexibility and helps screen patients who can’t even afford the basic treatment costs. However, if transparent fixed prices are adopted then even more regular and timely updates must be made.

An online cost calculator, which only works out the cost of the individual visitor’s treatment, is a useful means of providing transparent pricing without providing a fully accessible list of all fees; cost calculators can serve as a user friendly method as it provides the user only the information they require without overwhelming the page with information.

Author Bio:

I am dental consultant and provide information about website designing, search engine optimisation, Dental Web Design Tips Part 2 and we are also publishing a blog regarding Dental Design & Internet Marketing Blog, Google SEO, Google PPC UK, Email Marketing for Dental, Dental Design UK

Become visible with SEO

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Everyone in business knows the importance of getting their product noticed. Being visible is the key to getting consumer attention and making sales. There is no difference in your priority when you are online. Your website has to draw potential customers to you like a candle attracts moths.

It is not just about having a great looking website, because its appearance won’t matter much if the search engines don’t direct traffic your way. The search engine results pages (SERPs) are central to your hopes. A skilful search engine optimisation campaign will ensure that you feature high up on the SERPs for your keywords. This means that you will be highly visible to possible customers. It’s like having a large store on the main street instead of a small shop adjacent to two charity shops. The task will then be to convert visitors in to purchasers.

However, it is not easy to devise and implement a successful search engine optimisation strategy which reflects the specific needs of your business. In fact, it can seem so time-consuming and problematic that many businesses do not even get out of the blocks. Others do make the initial commitment but go solo, without the experience of SEO professionals. They may have accumulated some relevant knowledge from internet study, but if they lack practical experience or an appreciation of recent shifts in the search sector they can easily make errors. Lapses of ethical judgement can be punished severely by the search engines. Ignorance of the latest trends can lead to missing valuable opportunities. Failure to understand the SEO basics can mean that the websites of competing firms leave a website invisible, even further down the rankings.

A reputable SEO firm will give you no false expectations; it will not guarantee top spot in the SERPs. However, your business may fare worse without the assistance of experts like us at SEO Consult.