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The impact of digital revolution to marketing

February 17, 2011 by James Lewis Leave a Comment

In the late 18th century, the Industrial Revolution marked an era in human civilization where there was a tremendous shift in the ways that people worked, what was produced and how. Manual-based labor was replaced by machinery and industries that could manufacture products at exponential rates than they could have been made before. The impact of this change was enormous on societies not only in Western Europe and North America, but all over the world.
These contemporary times are marked by the Digital Revolution, another key movement that changes the workings of entire societies. The Digital Revolution refers to the present time and the global economy’s shift in focus away from the production of physical goods and towards the manipulation of information. Today, information is the largest commodity and who has access to it has become one of the most important factors in economic success. The Digital Revolution includes the markets of information technology or products that are a means of accessing information such as computers and the components it utilizes both hardware and software, modems to access information, servers and satellites. Cellular phones have connected people in a way never conceived of in the past and satellite-based information such as global positioning systems (GPS) networks and digital television have certainly changed the lifestyles of the average person today. The Internet has become the largest source of information and is the ultimate medium to accelerate the flow of relevant information and is the fastest growing form of media. As such, it is important to consider the implications that the Digital Revolution and the widespread use of the Internet has made on the marketing industry.
Marketing relies on current tools and innovations to discern consumer trends in need for certain products. With the task of creating consumer awareness for a product or service and being able to manipulate those consumers to move toward those products, marketing demands the most current information to analyze their demographic base and consumer desires. These need to constantly be current in order for a business to prosper over a long period of time. Market research to anticipate a consumer’s future needs and wants affects the advertising, distribution and selling trends that a business conducts. In the wake of the Digital Revolution, marketing has benefited from greater customization of products, services, and promotional messages than other marketing tools previously available. In the 4 P’s of the Marketing Mix, the Digital Revolution has had significant impact, changing everything from the very products sold to the promotion and strategic placing of those products.

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Filed Under: Business

The history of America

February 17, 2011 by James Lewis Leave a Comment

The history of America did not end with The Revolution, but so many events followed and these events kept the history going to this day. Some of these events included the immigration towards the west of the United States, the conflict and wars with indigenous tribes especially the red Indians who were very fierce and who never easily gave fighting to protect their land from foreign occupiers. There was also the building of the railway across the land. Then the American Civil War came. The American Civil War is one a war that will be remembered throughout the history of the United States of American due to what caused it, its progress and the fruits of its end. All these touched and influenced the Native American culture to a larger extent.
Andrew Jackson and the Westward Movement
From early 1800s many immigrants were from Europe more especially from England and France. Many of the immigrants were following the foot steps of their ancestors who had early run away from these countries because of persecution which had taken place. Many came to the United States after wars of revolutions like the French Revolution. The immigrants landed in the east coast of the United States. As the population soared in the East coast many opted to move to the central and westwards of the US. For instance, Daniel, (1990) says “about thirty immigrants landed in the United States in 1818”. As many moved towards the central of the US they faced many challenges and some resistance from the indigenous Indian communities who were fighting for their land. Thousands of the immigrants settled in the unoccupied Appalachian highlands which were very fertile for farming activities. Within this period the civil war broke out and it disrupted the immigration patterns even though many people had already settled in many lands apart from the west coast. “Out of war nations acquire additional territory if they are vicious and unfortunately the new land is exploited by a few” notes (Butler…78). The migration to the west was to decongest the east side of America, some wanted to adventure, some moved to look for larger lands for farming. Industries and the rail network also influence some to move to the west to find jobs.
Andrew Jackson was elected President of The United States of America in the year 1832. This is the time when the migration to the west of the United States was at its but with great resistance form the Red Indians fighting viciously to secure their land. President Andrew Jackson signed an act that facilitated for the Indians to be moved from their ancestral lands including Mississippi. The president devoted most his time to talk about the policy that meant remove the Indians out of the way because by then commerce and industry were growing. He signed the policy and was committed to destroy the opposition of the Indians or destroy them. The president said, (Daniel…103) “Our conduct toward these people is deeply interesting in our national character.

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Filed Under: Business

Will reading remain a vital skill in the 21st century?

February 17, 2011 by James Lewis Leave a Comment

Reading will remain a vital skill in the 21st century because it’s is associated with many benefits. Reading is of a great significance to the development of a child, and in shaping the lives of people within our community. Caregivers, parents and teachers should encourage and motivate young and the society in general to develop reading skills so that it can give a positive impact to their lives. Reading increases somebody’s conviction. Constant and regular reading keeps one abreast of various styles of writing, one is able to learn new vocabularies, it improves a persons thinking capacity. Reading also makes a person sensitive to global issues.

First and foremost reading develops a person’s creativity. Reading promotes a person’s creativity because through reading books students and readers are given a chance to figure out how a given character looks like; it also gives students an opportunity to imagine how the scene will end unlike in movies where the writer and producer determine everything. Therefore reading will remain a very vital skill because it will enhance the creativity of most students and reader in general, thus preparing them well for becoming future leaders.

Reading will also remain a vital skill because good reading skills improve a person’s ability to understand concepts and ideas: Reading will always remain to be a very important skill because it enhances a person ability to understand various concepts and ideas. People need to understand various concepts and ideas so as to perform their jobs effectively and efficiently.

Further still Reading aids in developing critical thinking skills. Through consistent and regular reading a person will start thinking critically, because the books he or she will be reading will influence his thinking. Therefore reading remains a vital skill because it will make people make good decisions in most issues.

Reading improves somebody’s fluency in speaking a language. Reading will remain to be a very important skill in the 21st century because it improves a persons communication skills and he also becomes very fluent in speaking. Though being dedicated to books a person will be able to learn more than one language hence the he will be exposed to more and more opportunities.

Reading exposes people to new ideas and it also broadens a person’s perspective and interests. Reading will remain to be a vital skill in the 21st century because it inspirer’s people to follow the footsteps of other people who have exceeded in live. Many books contain the biography of people who have excelled in life. Hence through reading similar books one will also become successful in live.

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Filed Under: Business

Advantages of medicine course

February 17, 2011 by James Lewis Leave a Comment

There are many advantages associated with taking a medicine course the first advantage is that one gets the opportunity to provide service and support to other people. Doctors and nurses provide services to patients. Secondly I have selected this challenging field of medicine so that I can be able to offer medical support to patients. I have been compeered to take medicine course so as to save the lives of other people. I have been very much concerned when I see people dying because of negligence in hospitals, and during emergencies. When accidents occur many people lose their lives. As I young I caring student, I have that sense of concern about the life of this people. So I will take the course to be in a good position of rescuing the lives of other people. When bomb blasts and floods occur many people get endangered thus loosing their lives. I would like to assist in saving the lives of some of these people.

Medicine as a course will offer me the chance of continuously learning, as a student who has interest in research; I fell that I should do this highly competitive course. In this field their are many topics where more research should be done. For example, doing research to discover the cure to AIDS.

Further still I would like to take the option of medicine as an appreciation for medical science. Another reason that coerces me to take the course of medicine is being at a position of teaching both students and patients about the major causes of diseases, prevention methods and how to cure those diseases. I could also wish to be a tutor offering teaching to students about various medical courses.

The field of medicine is very rewarding. Its one among those careers that rewards its doctors and nurses fairly. I could also appreciate by benefiting from these rewards.
Medicine as a course will also accord me with a decent salary. Medicine is among those well paying professions. I would appreciate if I could benefit from this field.
Many motives have inspired me to this field of medicine. I have seen many people lose their lives, due to negligence especially during accidents, bomb blasts and floods. These lives can be saved if many people gain more knowledge though training in, medical courses.
Some hardships I went through made me work hard in fulfilling my dreams and prospects of becoming a doctor. Most of my relatives had passed away due to illnesses that could have been easily managed if these illnesses were discovered in advance.
One of the challenges I would like to face is doing experiments in a laboratory on my own and make complete conclusions, findings, and necessary recommendations in the field of medicine.
Still one of the obstacles I would like to prove wrong is that, girls like me should be given the chance and opportunity to fully exploit their talents through completion of their course.

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Filed Under: Business

Memorable childhood toy

February 17, 2011 by James Lewis Leave a Comment

When you’re a kid, the world seems both like a grand place full of magic and surprises and at the same time, it feels comforting, small and isolated. You don’t quite grasp the concept of distances so Gramma’s house always seems like a trip to the end of the world and countries full of people and kids the same age living on the other side of the world seem simply incomprehensible. At times it seemed the whole world lay in the walls of your make-shift fort and everything you loved and needed could be organized in the small space beneath propped up blankets and flashlight hand puppets. Running around with a red towel tied around my neck and a green water gun in hand, I became a superhero with a mission to get in fights and scratch my knees as much as possible. My skills consisted of chewing as many pieces of gum at the same time as possible, picking at my scabs and testing new things by seeing if they would fit in my nostrils. It is during this period of my life that I first fell in love and knew what it meant to be all about one thing, to concentrate all one’s energy into a single object. Of course, being a kid, my first love was nothing less than GI Joe.
I got my first GI Joe as a present and I was excited to have a side-kick for my adventures. He was everything an American hero should be and had the single mission to fight evil on all fronts, whether it was against foreign invaders or my little sister. With Joe in his green government issued fatigues and combat boots and me in my red cape, we would take on the world. My Joe even had a machine gun and an ammunition belt. I only had my green water gun and it felt so childish against Joe’s real-looking rifle that I tried at one point to convince my mother to buy me a more realistic gun and when she refused, I tried coloring my water gun black with a permanent market but ran out of ink before I finished. It made my hands black when my sweaty palms would rub on the ink, but I felt this just added to my manliness and made me more fit to fight with Joe. The best part of my GI Joe figure was of course, that he could fit in my pocket and I made sure to take him everywhere I thought there might be trouble: the grocery store, soccer practice and even my Gramma’s house at the edge of the world. I even managed to sneak him to school by hiding him in my lunch box, where he could make sure no one stole the sandwich my mom packed for me, my fruit snacks shaped like race cars and my juice box. For several months GI Joe and I were inseparable. As far as I was considered the only cool people in the world were me, Joe and my mom. That is until I got GI Joe’s leader: Sargent Bazooka.
Sgt. Bazooka made GI Joe seem like an amateur. He had a full vest of ammunition, a helmet, a canteen, belt and a bazooka.

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