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You are here: Home / Business / Fear and motivation theories

Fear and motivation theories

February 17, 2011 by James Lewis Leave a Comment

A major fundamental basis for the development of motivational theory is premised on the notion of the direct interconnectivity of the integrated wholeness of the human organism. That is to say that, a given behavioral motivation of whatever form needs to be seen within the framework through which a series of human needs are expressed and satisfied. Still within this context it should also be noted that every human act derives motivation from a wide array of factors. In order words the every act is said to be the direct product of a motivation as well which can also be a motivation by itself.
Humans as organisms have a series of needs, which are most often than not competing for satisfaction either in a chronological order or simultaneously. A major question that has engaged the attention of researching psychologists over the years has being how these needs are often satisfied. The outcome of one of such research findings revealed that human needs are expressed in the so-called hierarchies of pre-potency. The underlining logic of this theory is that the expression of a particular need is often built on the satisfaction of a previous more potent need explaining why the human organism is said to be in a state of continuous want. Needs are not independent entities and can therefore not be treated as isolated force.
Drive theories formed the foundational basis of pioneering research that sought to look at the direct linkage of fear as a motivational factor. Among other things a bulk of the pioneering work alluded to the fact that action is a direct product of fear. A cardinal point of the theory is that fear has the propensity to bring out an average drive state. One of the models forecasted that a suitable amount of fear would be persuasive to trigger a drive state in the recipient of any transmitted message consequently sets the tone for drive theories rely on an inverted U-shape characteristic relationship between fear and motivation for attitude change. Notwithstanding the above, a holistic unavailability of support for the inverted U-shaped model has resulted in many of these theories being dismissed.

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