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Point of sale display matters more than ever

05.07.2011 | Author: admin | Posted in Direct Marketing | Comments Off

Shopper behaviour is changing.And retailer and manufacturers have to adapt the way they market products in response to this.Whereas for a long time people would use shopping lists and stick to them.Basically they would leave the house with a set idea of what they would buy.Now this has totally changed. More and more decisions are [...]

Direct Marketing

02.17.2011 | Author: publicwebz | Posted in Direct Marketing | Comments Off

Marketing is one of the most important factors that assure the success of any business enterprise. Among different strategies of marketing we will stick only with direct marketing.
Direct marketing is a type of marketing that distinguishes from other types because of its two main defining characteristics. First, it attempts to send its messages directly to [...]